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Admiin
Unified workflow for accountants and tax agents
PRODUCT DESIGN
MOTION DESIGN
WEBSITE
DESIGN SYSTEM
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OVERVIEW
Admiin is an AI-powered platform for Australian tax and accounting firms, bringing client verification, binding packs, e-signatures and ATO payments together in one workflow.
It’s a powerful product with a lot happening under the hood, and Admiin wanted a website and platform that could show it clearly. Their brief was a revamp that used visual UI and motion to bring the platform to life, so visitors could understand what Admiin does within seconds of landing.
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PROJECT OVERVIEW
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WHAT WE DID
Admiin’s platform brings a lot together, from client verification to binding packs, e-signatures and ATO payments. We started inside the product, mapping and refining the platform’s user experience flows so each step from onboarding to settlement feels clear and intuitive. That work gave us a deep understanding of how Admiin really works, and the foundation to explain it simply.
We then carried that clarity onto the website. By distilling each concept into a clear message and pairing it with visual UI and motion, we turned a sophisticated product into a website visitors can understand within moments of landing. We also recommended moving from Webflow to Framer, lowering running costs and giving Admiin’s team the freedom to update pages and keep content fresh with ease.
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OUR PROCESS
Platform experience flows
We mapped and refined the platform’s user experience flows, making each journey from onboarding to settlement clearer and more intuitive.
Simplifying the story
We distilled Admiin’s core concepts into clear, focused messages, giving each feature a simple role in the bigger picture.
Visual UI and motion
We designed UI snippets and motion sequences that show the platform in action, so visitors see a workflow unfold rather than read about it.
Moving to Framer
We recommended moving from Webflow to Framer, lowering running costs and giving the Admiin team a site they can update and maintain with ease.
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CLIENT FEEDBACK
We engaged Penny from Bizkit Labs to help shape the UI/UX of the Admiin web app, and she delivered a great result. Penny brought thoughtful structure to the user flow, and her designs helped simplify some of the more complex areas of our platform. Communication was clear throughout, and she was able to adapt quickly to feedback while keeping the bigger picture in mind.
Overall, her work elevated the usability and visual polish of the app, and we’d happily recommend her for teams looking for a strong design partner.
Darren Hosiosky
CEO of
Admiin
Impressions worth remembering
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